The Founders
Juan Martin Echeverria
Co-Founder & Head of Operations
With over 8 years of experience in hospitality operations and guest experience leadership, Juan focuses on building the systems behind exceptional service. He specializes in scaling remote teams, improving performance through process design and training, and creating operational structures that help clients deliver faster, more consistent support.
Laura Cordido
Co-Founder & Head of Talent Strategy
With a degree in Audiovisual Arts and a career as a Cinematographer, Laura views talent acquisition through the lens of alignment. She specializes in identifying, vetting, and training LatAm professionals who possess the specific emotional intelligence and technical skills required for premium hospitality operations. Her expertise in visual storytelling also guides the brand's identity.
The Heart of Midmost: Our Story
Midmost Services wasn't born in a boardroom; it was born at home.
In 2016, with the birth of our first son, we reached a turning point. We knew we wanted to build a legacy, but we refused to accept the traditional trade-off of "success for absence." We saw a desperate need to break the cycle of generational absence — the old-school model where work meant being away from the people who matter most.
Long before the world shifted to remote work, we were already innovating. We founded Midmost Services to prove that you could provide world-class results for high-growth US hospitality brands while maintaining a lifestyle that prioritizes family presence and intentional living.
Today, Midmost Services stands as a bridge between two worlds. We connect elite LatAm talent with US-based hospitality operators who value excellence, transparency, and human connection.
We've been doing this for a decade, driven by the same belief we had in 2016: When the right people are in the right places, everyone thrives.
What Drives Us
The principles behind how we work.
Operators, Not Vendors
We have run the same workflows we now manage for clients. That firsthand experience shapes everything from our SOPs to our hiring.
Measured by Results
Every engagement is KPI-tracked: response times, resolution rates, QA scores. We report on outcomes, not just activity.
Built to Scale With You
Whether you manage 20 listings or 500, our team structure adapts. You grow, we grow with you.
See how we work with your team
From discovery call to go-live, our onboarding process is designed to get you operational support fast — without disrupting your current workflows.
See How It WorksReady to hand off your operations?
Book a discovery call or send us a message.
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Prefer to talk?
Schedule a 30-minute discovery call to discuss your guest support needs. No commitment required.
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